The winner must be "the person or persons who most affected the news and our lives, for good or for ill, and embodied what was important about the year, for better or for worse," he said.
Past notables include: Hitler, Stalin and Ayatollah Khomeini. Everyone acknowledges that bin Laden should have "won" a few years back, but TIME was afraid to make him the selection.
I guess Georgie is a fitting "Man of the Year" after all.
[UPDATE: James Wolcott has a great piece on TIME's Special Presidential Ass-Kiss Issue. MORE: Wolcott references this NY Press column. It's worth a read on it's own.]